by Laurel Egan
Great lodging or food doesn't automatically mean a great website.Don't forget the purpose of your website. Customers need to be able to find you, visualize your facility or food positively, contact you, know your hours (if applicable) and view your menu and prices. If you make it difficult or unappealing for potential customer, they will choose to look elsewhere.
This website appears to have been created over a decade ago and it's hard on the eyes. Update your website in a timely manor and avoid using colors that are difficult to read or garish. Equally as bad, is when potential guests can't find your physical address or contact information.
Websites are now the most common first impression of any establishment. Ask yourself if you are making a good first impression? It's as easy to get carried away with the design of your website as it is to neglect maintaining it. If you can, get professional advice and help. If you can't, explore the websites of similar businesses as if you were a potential guest. You'll find out quickly what works and what doesn't.
Words to live by when creating or updating your website – clean, simple, informative, easy to use.