February 14, 2013

Small Gains

When you first start out, almost everyone compares themselves to others who are farther ahead. That kind of thinking can have a negative, even crippling, effect. I'm here to tell you, Not to worry! There will almost always be someone ahead, but they were in your shoes at some point. Instead, think of it like this, they've paved the way for you.

Regardless of who's ahead of you and how far –
You must utilize the Internet to be competitive in today's world.

Here are a couple simple things you can do to start improving your social media skills –
First, you can learn a lot by simply exploring other websites. Familiarize yourself with your competitor's websites and get cozy with relatable blogs, websites and social media outlets. Start monitoring what they do. Don't use the excuse you don't have time. I've said it before and I'll say it again, set aside 15-30 minutes to get yourself started and don't go beyond it. Set a timer if you have to. Thereby not allowing yourself to say it's too time consuming. The more you familiarize yourself with your industry on the web the easier it will be for you to take on your online marketing. There are lots of great examples out there. Next, leave a trail of bread crumbs back to your website. As soon as you've found a few relatable blogs start leaving comments. Once you've begun commenting, create your Gravatar. A Gravatar is a photograph of yourself or your logo (artwork usually in .jpg form) and is a simple, effective way to start getting some recognition. Now, follow and comment often!

Bellow is one of my business Gravatars –

And, here's what it looks like as an actual comment –

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