|Get Brian's Book|
Resistance is futile! From here on let's call it and think of it as iMarketing - because for you it's about marketing yourself; your business in today's world.
I'm recommending a good read called: The End of Business As Usual by Brian Solis. Available through his website or through AudioBookStore. It's about rewiring your thinking.
As a side note: when it comes to finding time for growth or change while working, I highly recommend books on CD or downloadable audio books. Rather than trying to make time to read a book, you can listen to it, as I do, while driving.