November 4, 2012

What's in your backyard?

What do guests find interesting about you or the area when they visit your establishment? What do they ask about? What do you recommend? If guests have found the area intriguing, chances are it will appeal to potential guests. Use these "features" in your marketing. My daughter and I took these photographs this afternoon in "our backyard" – our area. There are at least a dozen restaurants and a handful of hotels (or lodging establishments) near these "attractions" yet, few photos like these are featured on any of their websites. Don't forget travelers visit an area, not just your place. They're interested in the complete package. So, show off your best assets, of course, but don't forget to feature some of the surrounding area as well. It can only serve to entice them further.

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